Mastering The First Three Steps to Growing Your Client Base
Step 3:
Make the Most of Your Social Proof
Billy Polson, CSCS | Owner of DIAKADI Fitness, Founder of The Business Movement
Video Description
Social proof is HANDS DOWN your most powerful tool in convincing potential customers to give your new services a try. Your clients’ experiences and results speak FAR LOUDER than any marketing content that you could ever write yourself. Check out these current statistics from the site Influencer Marketing Hub about the power of social proof :
98% of consumers read online reviews to learn about local businesses
72% of consumers consider customer reviews and testimonials more credible than when a brand talks about its own products
Your clients’ reviews, stories, and results should be spread widely throughout your content for your website, social media, and your client’s leading social proof websites.
Exercises
Survey your current clients, asking them where they would seek out reviews about you and your products and services. This list will inform you where to focus on growing your reviews and testimonials.
For every review website and location that your clients recommend to you, claim your business and fully develop your profile (ie. Business details, photos, contact information, etc). You are building a consistent look and feel across all of these platforms, then leading potential clients back to your website for more information. Here is a BLOG to give you some additional information.
Schedule a monthly reminder for yourself to reach out to clients and request their help in writing reviews for your business. Here is an EMAIL TEMPLATE for making these requests.
Add social proof throughout your website and social media. Take a look at these examples for some inspiration:
Reach out to me directly if I can assist you in any way with developing your plan.
