Our TBM Story

When DIAKADI Fitness Performance Life opened in 2004, we had no idea that it would become THE fitness entrepreneur’s training center for hundreds of personal trainers taking their first step into the world of becoming fitness business owners.  In 2015, The Business Movement was created when Billy Polson joined forces with three of the most successful fitness business owners in northern California (Jackson Bloore, Gina Gutierrez, and Ross Steiner) to create an afternoon of fitness business workshops for Bay Area trainers and coaches.

In year two, The Business Movement grew from an afternoon with four successful business owners to a full day workshop with 12 business leaders presenting. But a one day workshop once a year just wasn’t enough! Our attendees wanted more information, year round accountability and a consistent drip of content throughout the year to keep them on track. 

Today, The Business Movement, DIAKADI’s fitness business performance and coaching company, has boosted the brands of thousands of personal trainers and boutique studio owners worldwide with 100% custom-crafted plans that meet each client’s unique business needs.

With 28+ years of industry experience, TBM’s founder Billy Polson—himself a six-figure independent trainer and seven-figure facility owner—personally guides fewer than 10 clients at a time, ensuring that each client receives his complete focus and attention. Unlike other programs, there are no group calls or generic advice; every private session is all about you and your vision. Billy remains an active gym owner and trainer in San Francisco’s competitive fitness market, fully in tune with today’s industry challenges, and committed to helping you build your successful, pioneering fitness business.

DIAKADI’s Business Movement has grown into an all encompassing fitness business educational experience for trainers, coaches, studio owners, and fitness entrepreneurs of ALL Levels, which includes:

OUR TBM COACHING TEAM

MEET BILLY

Billy Polson, CSCS is a three time fitness entrepreneur, an international presenter, and a business performance coach for pioneering fitness business owners. Men's Journal magazine named Billy one of 'America's Best 100 Trainers'. He is a member of the Forbes Business Coaches Council, a member of the IDEA Health and Fitness Studio Owner's Advisory Committee, the founder of the San Francisco Independent Fitness Studio Coalition, and he has appeared in and contributed to numerous national publications including Fortune, Medium: The Startup, Inc, Kiplinger, Forbes, The Huffington Post, CBS Small Business Pulse, and Women's Health. 

In 1998, making the decision that life was too short to spend his days behind a desk in a career that did not energize his passion for life, Billy pivoted away from his programmer job and ‘Corporate America’ work life to build a life in fitness and movement, with the goal of inspiring others to live their ultimate life.  

With no entrepreneurial experience, other than a daily goal to achieve and the grit to ‘get the job done’, Billy used his lifelong experience in athletics and his exuberant connectivity with people to inspire incredible achievement with his clients and to quickly build his own independent personal training practice to capacity. In 2004, Billy founded DIAKADI Fitness Performance Life personal training facility, named the 'Top Gym and/or Trainers in San Francisco' for 18 years. DIAKADI is annually a seven figure income studio and currently houses the practices of over 50 of the Bay Area's leading six-figure, advanced level practitioners from the fitness and health industries. 

‘DIAKADI combines the Bay Area’s most advanced fitness education with a world class pro sports training facility and a 5-Star customer experience, creating the ULTIMATE fitness and health community for our clients and coaches.’

In 2015, determined to assist EVERY fitness business owner with building their most successful business and life, Billy helped to create The Business Movement, DIAKADI’s fitness entrepreneur education program. Since its origin, The Business Movement has helped thousands of personal trainers and gym owners worldwide with gaining the skills and confidence to take the necessary steps towards building their dream fitness business visions, including: leaving their corporate training jobs, developing their own brands, growing their private practices, opening fitness facilities, and developing great financial success in their careers.

Billy honestly believes that no matter what your goals, BIG or small, if you do what you LOVE with an intelligent plan, gritty problem solving skills and a commitment to success,  that ANYTHING is possible.

FITNESS INDUSTRY RESUME

THE BUSINESS MOVEMENT (2015 - Present)
Founder/Owner - Fitness Business Performance Coach

DIAKADI FITNESS PERFORMANCE LIFE (2004 - Present)
Founder/Co-Owner

• Seven figure personal training studio

• Voted the ‘Best Gym and/or Trainers’ in San Francisco for 18 years

SAN FRANCISCO INDEPENDENT FITNESS STUDIO COALITION (2020 - Present)
Co-Founder

FORBES COACHES COUNCIL (April 2019 - April 2020)

IDEA HEALTH + FITNESS STUDIO OWNER’S ADVISORY BOARD (2018 - 2023)

BILLY POLSON FITNESS, CSCS (1998 - Present)
Independent Personal Trainer, Corrective Exercise Specialist

• Six figure independent personal trainer

• National Strength and Conditioning Association (NSCA), Certified Strength and Conditioning Specialist (CSCS) 2013 - Present

• National Academy of Sports Medicine (NASM), Certified Personal Trainer (CPT)

• C.H.E.K. Institute, Level 1 Practitioner and Exercise Coach, Holistic Lifestyle Coach

• American Council on Exercise, Certified Personal Trainer (CPT)

TBM GIVING BACK

The Business Movement Fitness Mentor Program focuses on assisting individuals from underserved communities that are new to the fitness industry and in need of assistance in developing their fitness practices.

Billy has had the honor to begin working with a 'glowing with life' man named Lawrence Watson, who at the age of 69 years is kickstarting his personal training practice, appropriately called Forever Fit, with his friends and community at his church in Woodland, CA.

Lawrence is working towards completing his first personal trainer certification and Billy meets with him each week remotely to discuss his certification lessons and brainstorm proper exercise programs for the friends that he currently works with. During these calls, Lawrence also teaches Billy life lessons on how to get the most out of EVERY single day.

"When I called Lawrence this week, he answered the phone with, 'I am just finishing my 500 pushups for today.' He is Jack Lalanne reincarnated! He is my inspiration for resilience and the importance of positive spirit!"

In Lawrence's church, he is slowly building a small workout area for Forever Fit, where he can continue practicing fitness programs for friends and volunteers as he is finishing his education.

"Throughout my time with Lawrence, I am honestly learning as much about life as he is about fitness, and for that I am forever grateful."

Keep spreading the love everybody.

PREVIOUS TBM WORKSHOPS + PRESENTATIONS

FBA SUCCEED VIRTUAL CONFERENCE | Aug 15 - 19, 2024

• A New Client Concierge Program to Beat All Sales Tactics

• The Most Common Traits of the Most Successful Independent Personal Trainers

• Maximize Your Personal Trainer Revenue by Celebritizing Your Coaches

WELLNESS LIVING COACH TO GROWTH WEBINAR | Aug 6, 2024

• A New Client Concierge Program to Beat All Sales Tactics

FBA SUCCEED VIRTUAL CONFERENCE | Feb 29 - Mar 2, 2024

• The Ultimate New Client Acquisition Tool Kit for Trainers… and How to Use It

• Mastering the #1 Method for Acquiring New Clients

ATHLETIC BUSINESS SHOW | Orlando, FL | November 16-19, 2022

• A New Client Concierge Program to Beat All Sales Tactics

NASM OPTIMA 2022 | Virtual | October 13-15, 2022

• Get Out the AED, Your Website Needs It

• A New Client Concierge Program to Beat All Sales Tactics

IDEA WORLD 2022 | Las Vegas | July 20-24, 2022

• Assess + Individualize to Thrive in 2022

• A Concierge Program to Beat All Sales Tactics

IHRSA ANNUAL CONFERENCE | Miami | June 22-24, 2022

• Website Rejuvenation 2022: Upgrade Your Design, SEO + Function

FBA SUCCEED VIRTUAL CONFERENCE | Jun 3-4, 2022

• Lead Generation, Sales + Retention for the Seasoned Operator

BOUTIQUE FITNESS SOLUTIONS SUMMIT | New York | Apr 28-30, 2022

• 30 Min Speed Coaching Rounds

MANIA CALIFORNIA 2022 | San Francisco | Apr 1-3, 2022

• Assess + Individualize to Thrive in 2022

• A Concierge Program to Beat All Sales Tactics

• Fitness Studio Rehab 2022

FBA SUCCEED VIRTUAL CONFERENCE | Mar 3-5, 2022

• Get the AED, Your Website Needs It

• Most Common Marketing Missteps

• Fitness Studio Rehab 2022

MANIA DC 2022 | DC | Feb 25-27, 2022

• In 2022, Differentiation is NOT an Option

• Get More Clients Without Ads

• Maximize Your Business’s Earning Potential

MANIA Boston 2021 | Boston | Dec 10-12, 2021

• In 2022, Differentiation is NOT an Option

• Get More Clients Without Ads

• Maximize Your Business’s Earning Potential

DREAM - Wellness Living | Virtual | Nov 18, 2021

• Building an Unbeatable Online Marketing Strategy

MANIA Dallas 2021 | Dallas | Nov 5-7, 2021

• Trends in the Fitness Industry for 2022

• Maximize Your Business’s Earning Potential

• Top Five Ways to Fill Your Schedule without Paid Ads

• Build an Unbeatable Digital Marketing Strategy

Athletic Business Show 2021 | San Antonio | Oct 26-28, 2021

• Top Five Ways to Fill Your Schedule without Paid Ads

• Build an Unbeatable Digital Marketing Strategy

MANIA Midwest 2021 | Chicago | Oct 1-3, 2021

• Maximize Your Business’s Earning Potential

• The Ultimate Customer Experience in 2021

FITPosium Virtual Conference 2021 | Virtual  | Sep 16-18, 2021

• How to Create and Market a Mind-blowing Customer Experience in 2021

BOLD Mindbody Conference 2021 | Virtual  | Sep 1-2, 2021

• Invigorate Your Online Marketing to Dominate Your Market

SUCCEED! Virtual Conference 2021 | Virtual  | Aug 26-29, 2021

• Exponentially Grow Your Fitness Business in 2021 Without the Use of Paid Ads

• Building an Unbeatable Online Marketing Strategy in 2021

• Boost Acquisition with a ‘Slam Dunk’ New Client Intake + Consultation

ExPRO Virtual Conference 2021 | Singapore  | May 6-7, 2021

• Bravely Differentiate in 2021 to Catapult Your Online Training Business

MANIA Livestream | Virtual  | February 26, 2021

• Build an Unbeatable Digital Marketing Strategy

NASM Optima | Phoenix, AZ  | October 13-16, 2020

• Broaden Your Revenue Streams to Maximize Your Earning Potential

FITPosium Conference | Phoenix, AZ  | October 3, 2020

• Five Proven Ways to Grow Your Ideal Client Base

ExPRO Fitness | Singapore  | September 24-26, 2020

• Boost Your Brand Awareness with Standout Online Marketing

IDEA World Club and Studio Virtual Summit | Virtual | August 22, 2020

• Retain Your Clients Forever

MANIA Fitness Pro Virtual Convention 2020 | Virtual | July 25, 2020

• Improved Success with Online Marketing

STRONG Summit Toronto | Virtual | June 11-13, 2020

• Building Your Comeback Strategy

FILEX Virtual Convention 2020 | Virtual | May 1 - 3, 2020

• Business Planning for Post Quarantine

• Mastering Differentiation as a Virtual Trainer

Club Industry Business Summit | Boston, Massachusetts | December 13 - 15, 2019

• Marketing to Your Ideal Clients

• Improved Success with Online Marketing

FITPosium Conference | Phoenix, AZ  | October 5-6, 2019

• CLEAR THE TRACK: Eliminate the Roadblocks that are Limiting your Business Success

• UPGRADE your Online Presence to Attract your Ideal Client

2019 IDEA China Convention  |  Shanghai, China  |  August 22, 2019

• American Trends in the Boutique Fitness Industry

IDEA World Club and Studio Summit  |  Anaheim, CA  |  June 27-29, 2019

• PRODUCE More Revenue

• MARKET Smarter: Four Steps to Reaching your Ideal Client

The Business Movement Series | San Francisco, CA | December, 2018

• LINK to Workshop Workbook and Notes

• Building Your Business Catapult in 2019 - A Vision Building Workshop

FITPosium Conference | Phoenix, AZ  | October 2018

• LINK to my FITPosium podcast guest appearance.

• Guarantee Your Emergence from the Pack  -  Becoming the Foremost Option in Your Market

IDEA Personal Trainer Institute Conference  |  Dallas, TX   |  April 2018

IDEA Personal Trainer Institute Conference  |  Alexandria, VA  |  March 2018

• Make the Leap: Staff Trainer to Entrepreneur

• Assessment Essentials for Optimal Results

NorCal Fitness Summit + Conference  |  San Francisco, CA  |  October, 2017

• Building and Growing Your Fitness Business for Maximum Success

The Business Movement Conference | San Francisco, CA  |  January 2017 

• LINK to Workshop Podcasts

• Sweat Proven Strategies for Building a Differentiated and Booming Business

The Business Movement Conference | San Francisco | January 2016

• Making the Most of your Marketing Budgets and Time

OUR LAB FOR FITNESS ENTREPRENEURS: DIAKADI FITNESS

The business skills and entrepreneurial knowledge that you will find in our Business Movement coursework, has been developed, tested and tuned with the help of hundreds of fitness entrepreneurs just like yourself, at DIAKADI Fitness in San Francisco. Named the ‘Best Gym/Trainers’ for 18 years, DIAKADI is the undeniable leader for personal trainers and fitness entrepreneurs in the Bay Area.