Mastering The First Three Steps to Growing Your Client Base

Step 1:

Define Your Most Powerful Differentiators

Video Description

Defining a powerful set of differentiators for your fitness business is the number one way to position your personal trainer and/or fitness studio brand ahead of the exponential variety of competition within our fitness markets. Watch this video and perform the assigned exercises for well defining your product offering, researching your competitive market, strategically positioning your brand and adjusting your marketing plan to better reach your target audience and improve your new client acquisition.

For further reading, I recommend this article that I wrote for Forbes magazine on creating a definitive set of differentiators for your fitness brand.

Exercises

Use this PDF to assist with completing the following exercises:

1. Define the specifics for exactly what your clients need in order to help them with achieving their ideal fitness and health goals.

2. Define the specifics of the products and services that you are offering to help your clients with meeting these needs.

3. Research your competition to determine exactly what they are offering for their products and services, and what they are charging for these services.

4. Compare (a) your client’s needs, (b) your products and services, and (c) your competitor’s products and services, in order to define YOUR unique set of differentiators that set your business apart as:

• Unique

• A market leader

• The best fit for your client’s exact needs

5. For inspiration, check out the powerful differentiation of Natalie Carey and her Barbell Blondie brand. (Links to Website, YouTube)

6. Defining an excellent set of differentiators can be TOUGH. Do not hesitate to reach out to me directly if I can help you in any way.