Using online review sites to attract your ideal customers to your brand.
The Business Movement feature in Forbes
“When I was young, my parents taught me that ‘it is who you are and what you do that truly counts, not what others say about you.‘ Today, as an entrepreneur and business owner, I have learned that my mom had this half right. Having a deeper purpose behind your business and what you do is essential. However, what other people are saying about your business does actually make a difference — a big one.
Reviews have been known to make or break businesses; just consider that 86% of people read online reviews before making a purchase decision, according to a survey by BrightLocal. For business owners, it might feel stressful to have something so pivotal for your company’s success be outside of your control. Yet, there are simple steps companies can take to positively impact their presence on review sites that make a big difference — many of which small businesses overlook early on.
It goes without saying that the most important thing that you can do to get glowing reviews is to create a business that’s worthy of them. Do that first and foremost, but keep these two key strategies in mind at the same time.”
[Excerpt from Forbes article,written by Billy Polson, Founder of The Business Movement and a nationally recognized fitness entrepreneur and business coach.]
Check out our blog on receiving and highlighting online feedback,
‘5 Ways to Use Online Reviews to Grow Your Fitness Business‘.
