SECTION IV • Search Engine Optimization

LESSON 4: Boost the frequency + quality of your searches

Topics:

  • What is Search Engine Optimization (SEO)?

  • Determine the proper keywords for your business

  • Helpful SEO tools and resources

  • Proper keyword placement (standard and unique ideas)

  • Improving your overall digital presence

  • Boosting your site functionality and customer-to-site interactions

  • The advantage of frequent site updates

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