How to Better Define Your Brand as Unique and ‘The Best’
With the constant changes of our fitness industry, it is likely that you do not have the same clients that you had at the start of this year. And even if you do, these clients will have very different lives, goals and challenges than they did 8 months ago. So it is crucial that you take a moment to determine your current and most powerful set of differentiators in order to properly calibrate your marketing.
We have built a simple workbook to lead you through the four steps of:
Clearly DEFINING your current client and product, using language that connects with your target customer
RESEARCHING the new competitors that we are facing in this world of home, virtual, outdoor and indoor workout offerings
Digging deep with determining a set of DIFFERENTIATORS that will guarantee that you standout as the leader in your market
CALIBRATING your marketing with these differentiators, so that potential customers are immediately drawn to make a purchase
Enjoy this exercise and do not hesitate to reach out to me directly if you run into roadblocks in taking the lead!
#YouGotThis
