Planning, Marketing, and Reconnecting with Customers to Rebuild Your Fitness Practice After Quarantine
This goes out in support of the fitness entrepreneurs who have survived quarantine and are currently focused on the new challenges of reopening their indoor practice. Check out my top five tips for inspiring your trainers and clients to return into the gym that they’ve been craving!
TIP #1 : DO WHAT IS RIGHT FOR YOUR BRAND, NOT BECAUSE EVERYONE ELSE IS DOING IT.
Make time for business development
Follow your heart and head with your new business vision
Set clear weekly priorities
TIP #2 : LET YOUR CLIENTS MARKET FOR YOU
Gather walk out testimonials
Add social proof to all of your online marketing
TIP #3 : DEEPLY CONNECT WITH YOUR COMMUNITY
Be honest and transparent in your communication
TIP #4 : EXCEED ALL EXPECTATIONS FOR YOUR REOPENING
The ‘11 Star’ Customer Experience
Rise above baseline amenities and services
Use video tutorials to make new systems easier
TIP #5 : MAKE SURE YOUR ONLINE BRANDING IS CURRENT
Update all text, photos, videos
Maintain consistency across all platforms
Clearly express your new differentiators
