THE Studio Owner BUSINESS CATAPULT
AN 8 WEEK BUSINESS DEVELOPMENT WORKGROUP FOR STUDIO OWNERS,
ATTRACT MORE CLIENTS
UPGRADE YOUR BRAND TO STAND OUT AS THE IMPRESSIVE, LEADING OPTION IN YOUR MARKET
DEVELOP A MORE PRODUCTIVE WEBSITE + IMPROVE YOUR SEO TO INCREASE TRAFFIC
BUILD SUCCESSFUL OPT-IN CAMPAIGNS TO GROW YOUR MAILING LIST + IMPROVE NEW CLIENT CONNECTIONS
EXPAND YOUR USE OF TESTIMONIALS + PERSONAL REFERRALS TO GROW YOUR CLIENT BASE
CLOSE YOUR LEADS
AUTOMATE PERSONALIZED EMAILS + PROCESSES TO IMMEDIATELY CONNECT WITH POTENTIAL CLIENTS
INCORPORATE A ‘SLAM DUNK’ CONSULTATION PROCESS
STRATEGICALLY ADJUST YOUR PRICING AND PROGRAM OPTIONS TO MAKE THEM IRRESISTIBLE
DEVELOP THE ULTIMATE ‘NEW CUSTOMER CONCIERGE EXPERIENCE’
RETAIN YOUR CLIENTS
UPGRADE TO AN ‘11 STAR’ CUSTOMER EXPERIENCE IN ALL FACETS OF YOUR BUSINESS
CREATE A NEW CUSTOMER INTEGRATION PROCESS TO SPOTLIGHT YOUR MOST POWERFUL BENEFITS
AUTOMATE CREATIVE LONG TERM CLIENT APPRECIATION PRACTICES
INCORPORATE A ‘CLIENT SUCCESS SCORE’ SYSTEM TO MONITOR + BOOST RETENTION
class design breakdown
✓ Weekly 75 min LIVE Workgroup coaching sessions
✓ video driven Homework assignments
✓ Direct review and feedback on your assignments
✓ private login to custom curriculum + Assignments
✓ Max of 10 Fitness Business Owners per Workgroup
✓ connect with a community of your fitness peers
Program curriculum
▾ WEEK 1: BRAND DEVELOPMENT + MARKET RESEARCH
• VISION PLANNING
• ESTABLISH BASELINE ANALYTICS + GOALS
• COMPETITIVE MARKET + NICHE ANALYSIS
• BRAND EXAMINATION OF INDUSTRY LEADERS
• TUNING PRODUCT + SERVICES TO MATCH TARGET CLIENT NEEDS
▾ WEEK 2: GETTING BRAVE WITH DIFFERENTIATING
• THE 'WHY' + 'HOW' OF TRULY STANDING OUT
• DEFINING YOUR CURRENT DIFFERENTIATORS
• A LONGTERM 'DIG DEEPER' DIFFERENTIATION STRATEGY
• INCORPORATING YOUR UNIQUE POSITION INTO A DIGITAL PRESENCE
▾ WEEK 3: WEBSITE ANALYSIS FOR DESIGN + UPGRADES
• NAILING 'THE FIVE' WEBSITE ESSENTIALS
• CONNECTING WITH CLIENTS TO IMMEDIATELY EARN THEIR TRUST
• CREATING A TRULY UNIQUE DIGITAL USER EXPERIENCE
▾ WEEK 4: SEO + OPT-INS + MAILING LISTS
• DRIVING THE RIGHT TRAFFIC TO YOUR SITE
• OPTIMIZING YOUR SITE FOR YOUR IDEAL SEARCH RESULTS
• HOW TO BEST USE MAILING LISTS, NEWSLETTERS + BLOGS
• NON-SALESY OPT-INS + KNOWLEDGE SHARES THAT DON'T ANNOY
▾ WEEK 5: TAKING FULL ADVANTAGE OF SOCIAL PROOF + REFERRALS
• USING AUTOMATION TO GATHER MORE REVIEWS
• FORMATTING YOUR TESTIMONIALS TO ATTRACT YOUR IDEAL CLIENTS
• THE POWERFUL OPPORTUNITIES IN REVIEW SITES
• THE POWER OF MEDIA, ACCOLADES + CLIENT COUNTS
• AUTOMATE + EXPAND YOUR CLIENT REFERRAL PROGRAM
▾ WEEK 6: MARKETING STRATEGY + REPORTING
• DEVELOPING A MONTHLY ACTION PLAN + SCHEDULE
• MARKETING REPORTS + TOOLS TO ASSESS, ADJUST, BOOST SUCCESS
▾ WEEK 7. CLOSE EVERY LEAD
• CREATING AN IMPRESSIVE, STREAMLINED CLIENT INTAKE PROCESS
• PERSONALIZED AUTOMATION FOR EXCEPTIONAL 1ST IMPRESSIONS
• THE ULTIMATE NEW CUSTOMER CONCIERGE AND EXPERIENCE
• AN IRRESISTIBLE PRICING + PROGRAMS PRESENTATION
• THE 'SLAM DUNK' CONSULTATION + FOLLOW UP
▾ WEEK 8. RETAIN CLIENTS FOREVER
• FAR EXCEEDING YOUR CUSTOMER'S IDEAL EXPERIENCE
• MASTERING THE GIVENS: CELEBRATE + APPRECIATE
• ASSESS, INDIVIDUALIZE, GET RESULTS TO KEEP 'EM COMING BACK
• STAY AHEAD OF THE GAME WITH A 'CLIENT SUCCESS SCORE CARD'
WHAT OUR CLIENTS ARE SAYING
“ThESE may be the best fitness business courseS
I have EVER done!”
“Such well thought out and strategic plans, providing us with a very clear idea of what to do and why. A powerful list of take aways and immediate action items”
Jeremy H. | Owner - Hyatt Training | Portland, OR
INCLUDED TOOLS + TEMPLATES + RESOURCES + COURSEWORK
▾ COURSEWORK
• FITNESS ENTREPRENEUR 101
• DIFFERENTIATE IN FOUR STEPS TO SPRINT AHEAD IN YOUR MARKET
• INVIGORATE YOUR WEBSITE
▾ Templates
• NON-SALESY EMAIL OPT INS
• EMAIL FUNNELS
• REFERRAL REQUEST EMAILS
• REVIEW REQUEST EMAILS
• COMPLETE SET OF NEW CLIENT INTAKE + CONSULTATION EMAILS + E-FORMS
• MONTHLY MARKETING REPORTS
• ‘PROGRAMS + PRICING’ WEB PAGES + CONTRACTS
▾ RESOURCES
• TBM PRE-LAUNCH WEBSITE PLANNING WORKBOOK
• TBM SAMPLE FITNESS ASSESSMENT TRACKING DOC
• TBM SAMPLE FITNESS PROGRAM TRACKING DOC
• PROFIT + LOSS TRACKING DOC
