“After nearly 20 years of training, I actually broke my record for most sessions in a month during the first month of DIAKADI reopening. My best advice on how:

Use in depth assessments and concise programming to INDIVIDUALIZE EVERY SINGLE CLIENT PROGRAM AND GUARANTEE INCREDIBLE RESULTS for your clients. This was already happening before COVID, so quarantine spotlighted a huge drop in the progress. My clients could not WAIT to get back inside with me.

MAKING A WARM, PERSONAL CONNECTION WITH CLIENTS from day one is the key to building a trusting, supportive relationship with EVERY individual. Again, this is something that I was doing far before COVID and maintained closely throughout the closure period.

ASK YOUR CLIENTS FOR HELP IN SPREADING THE WORD ABOUT THEIR RESULTS to their friends, family, partners, co-workers, neighbors, and social media followers in order to maximize your schedule with ideal clients.

Lastly, PARTNER WITH AN ABOVE AND BEYOND FACILITY that is an upgrade for your brand in every way, especially when it comes to COVID safety protocols and customer experience.”

“Make sure that you HAVE A BRANDED EMAIL SIGNATURE which lists your business name, tagline, differentiators and contact information. You never know when your email will spark the interest of a potential client.

I have also found great success this year in OUTREACH TO EVERY CLIENT THAT I HAVE EVER WORKED WITH to see if I could assist them in any way with their fitness and health. Check in on each person individually, with a message specific to your relationship with them. Yes, this is a LOT more work than a mass email, but the return on investment will be much greater. Give each person a quick update about your latest education and new product offerings. Be transparent with them about your search for new clients and ask them to spread the word to their friends and family.

Lastly, I have also heard of trainers having great success with REACHING OUT INDIVIDUALLY TO POTENTIAL CLIENTS THROUGH INSTAGRAM whose goals match your specialities, education and background.”

“With several of my clients in their 70’s, having access to WORK WITH THEM IN PERSON OUTDOORS WITH FULL SAFETY PROTOCOLS prior to coming back indoors made for an easy introduction to building their confidence to come back indoors.

Your indoor facility must have exceptional safety protocols and communicate these clearly in order to boost client confidence. Hosting a VIRTUAL OR PRE-SESSION SAFETY TOUR OF THE FACILITY for clients is also an excellent way to alleviate any final concerns that they may have.

Throughout the entire process, REMEMBER THAT EVERYONE IS IN THEIR OWN PLACE with this new reality. Be consistent in your clear communication and transparency. Listen patiently and do not get defensive. Feel confident in sharing honest feedback when necessary for helping them feel safe. ”

“In these challenging times, we must think ethically and conscientiously about our personal communities of clients and fitness peers. IF WE DON’T COME TOGETHER TO SUPPORT ONE ANOTHER NOW, OUR FACILITIES MAY GO UNDER.

I have been clear with my clients about my strong beliefs in supporting DIAKADI in order to help them survive as a business. As a STRONG LEADER WITHOUT GIVING THEM AN ULTIMATUM, I let my client base know that DIAKADI was providing outstanding safety protocols and that we would be coming back inside the gym when they reopened.

I also GATHERED THOROUGH RESEARCH AND PRESENTED STATISTICS TO CLIENTS about how the small risks are FAR outweighed by the boost to their immune systems and health, providing links to exact studies so that they could feel confident in their decision to train indoors.

Even when some folks were ‘No no no’, I told them to just come in for a safety tour and/or free session in order to give it a to try. When they would come in and see the space, they would say, ‘You know what - this isn’t so bad’. Then at the end of their first workout, I ALWAYS CHECKED IN TO ASK HOW THEY FELT in order to help them connect with feeling safe, strong and excited to be back. ”