Three Essential Steps for Fitness Startups to Get Ahead of their Competition

The Business Movement feature in Forbes

“I live in San Francisco, so running my own company doesn’t exactly make me unique (though running a non-tech one does). ‘Innovation’ is a citywide mantra, and I’ve found many entrepreneurs are quick to tell you about their unique, one-of-a-kind service. But some are a bit more reluctant to admit they have competition. However, I’ve seen that the businesses that truly seek out — and even embrace — competition can come out on top.

From my perspective, building a differentiated offering in a crowded marketplace might be more valuable for some startups than aiming to create something entirely new. How? Information. In a market that already exists, you can develop a deep understanding of your customers, and they likely know enough about your industry to establish basic trust.

As a business coach in the rapidly expanding fitness industry, I help my clients use a combination of thorough market research and creative concept development in building above-and-beyond brands that will stand out in the crowded market. Below, I share three of these methods, which can assist you in taking advantage of your competitive market and setting your own brand apart.”