The Business Movement | Fitness Business Coaching + Coursework

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Comparing the Staff vs Independent Trainer Model as a Studio Owner

After over six years of running Portland’s leading independent personal trainer facility Hyatt Training, gym owners Lee and Jeremy Hyatt made the decision to transition their business model to a staff trainer facility in 2021.

Hear the details of their journey to get here and learn why this adjustment made the most sense for their business and community.

0:00 WHY EVERYONE SHOULD OWN A PAIR OF CROCS

1:00 INTRODUCTION TO HYATT TRAINING

6:00 RUNNING A STUDIO TOGETHER AS A COUPLE

11:00 STARTING HYATT AS AN INDEPENDENT MODEL

  • ALLOWED FOR GRADUAL GROWTH STEPS

  • TEACHING INDY TRAINERS HOW TO RUN THEIR BUSINESS + MARKETING FOR THEM

  • MAINTAINING A BRAND WITH AN INDEPENDENT MODEL

21:00 THE HYATT INTERVIEW PROCESS AND WHY IT IS CRUCIAL

36:00 ADVANTAGES OF THE INDEPENDENT MODEL

40:00 DISADVANTAGES OF THE INDEPENDENT MODEL

  • 43:00 COMBINING INDY TRAINERS IN A STAFF MODEL

47:30 HOW COVID DROVE THE TRANSITION TO A STAFF MODEL

55:00 MAJOR HURDLES OF THE STAFF MODEL

  • 56:00 BUILDING A STANDOUT STAFF BENEFITS PACKAGE

  • 60:00 THE NECESSARY MANAGEMENT SKILLSET

61:00 BENEFITS OF THE STAFF MODEL

70:00 ADVICE FOR BRAND NEW STUDIO OWNERS - INDY VS STAFF

QUESTIONS?

If you have any direct questions for Jeremy and Lee, do not hesitate to reach out to them directly at https://hyatttraining.com.

NEED HELP NAVIGATING YOUR STUDIO MANAGEMENT + DESIGN?

If I can help you in any way with brainstorming your best next steps for your fitness studio, do not hesitate to reach out to me directly at any time - billy@thebusinessmovement.com.


Remember…. You got this!


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